Effective Date January 16, 2020
We collect and receive the following categories of information:
Information You Provide Directly. We receive the information you choose to provide when using our Services.
Information We Collect or Receive When You Use Our Services. We also collect or receive information when you use our Services. We collect some of this information using cookies, web beacons, and other technologies. This information that we collect automatically may be combined with information that you provide us directly in order to personalize content and advertising based on your interests. Depending on how you access and use our Services, we may receive:
Information from Third-Party Sources. We receive information from third-party sources such as Member Clubs, business partners, publicly or commercially available sources, and social networking services..
We use each of the categories of information we collect and receive for the following business purposes:
To provide our Services. We use the information we collect and receive to provide you with the Services you use or request. For example, we use this information to:
To improve our operations and Services. We also use the information we collect and receive to provide content you may find relevant and interesting and to maintain and upgrade our operations and our Services. For example, we may use this information to:
To provide effective advertising and marketing. We also use the information we collect and receive to provide ads for our Services and certain third-party services, and to send you promotional communications. For example, we may use this information:
We may share information that we collect and receive with third parties when we have your consent or as described below.
We share information with the following types of third parties:
Our service providers. We provide information to service providers that perform certain functions or services on our behalf. For example, we may rely on service providers to host our Services and data, fulfill orders, provide products and services, manage databases, perform analyses or advertising services, administer our contests and sweepstakes, collect location data, provide location-based services, process credit card payments, provide customer service, or send communications for us.
Business partners. When you consent to receive news and offers from them, we share information about you with select business partners that are not service providers, such as our sponsors, retailers, and broadcast partners, so that they can provide you with special offers, promotional materials, and other materials and information that may be of interest to you.
These other business partners are expected to protect the confidentiality, integrity, and security of any information we share with them. However, we are not responsible for the privacy practices of our business partners, which may use your information for their own purposes. You can view a list of some of our key business partners here. To opt out of receiving communications directly from these business partners, please contact the business partner. Please see the Your Choices section for more information on the choices we provide you.
Member Clubs. In addition to the information Member Clubs may collect about you in connection with your use of the Member Club Services, we may share information about you with our Member Clubs (including your contact information, demographic information, preferences and information about your interactions with the NHL), and our Member Clubs may use this information for purposes including: providing you with special offers, promotional materials, and other materials and information that may be relevant to you, improving their products and services, and performing internal analysis. Please see the Your Choices section for more information on the choices we provide you to limit the sharing of your email address and other contact information with Member Clubs for promotional purposes. We are not responsible for the privacy practices of Member Clubs. You can view a list of our Member Clubs here.
Other parties in response to legal process or when necessary to protect us or our Services. We or our service providers may disclose your information -- including the contents of your communications -- to other parties when required or permitted by applicable law, such as when we have a good faith belief that:
Interactive features. Information may also be shared with or made available to third parties when you post information to a public user profile or a public area of our Services, such as a chat room, forum, blog, or other community tool, or when you participate in public events or activities. You are responsible for any information you post to these interactive features. We cannot ensure that parties who have access to such information will respect your privacy. Please exercise caution when using these features.
We also may share other information with third parties in a manner that does not identify particular users, including, for example, aggregated or deidentified information.
Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. Such third parties include, for example:
Content providers, which may operate contests, sweepstakes, fantasy or interactive games, or public forums on our Services;
Advertising providers, such as ad networks and other advertising companies which help us and our advertisers provide ads (on our Services or elsewhere online) that may be tailored to users' interests and to understand users' response to those ads;
Audience-measurement companies, which help us measure the overall usage of our Services and compare that usage to other online services;
Social networking services (such as Facebook, Twitter, and Google+), which enable you to log in to certain of our Services, to comment on content available on our Services, and to share things you find on our Services with your social network; and
Mobile location analytics providers, which use geolocation data to facilitate the transmission of informational, marketing, and public service communications to you.
Note that some of these companies participate in industry-developed programs designed to provide consumers with choices about whether to receive targeted ads. To learn more and to opt out of such targeted advertising from participating companies, please visit the websites of the Network Advertising Initiative, Digital Advertising Alliance, and the Digital Advertising Alliance of Canada. Please also see the Your Choices section in connection with tailored advertising below.
You have a number of choices about how we handle information we collect and receive about you.
Email. You may opt out of receiving future promotional email communications from us by clicking the "Unsubscribe" link in the footer of promotional email communications and updating your preferences. Please note that we may continue to send you transactional or service-related emails regarding your account.
SMS and MMS. You may opt out of receiving promotional SMS and MMS messages (i.e., text messages) from us by replying "STOP" to any message, which is free of charge. Please note that we may respond to your opt-out request with a message confirming that you have successfully opted out.
Disclosure of Personally Identifiable Information to Third Parties. You can opt out of having your personally identifiable information shared with third parties, for those third parties' direct marketing purposes by filling out the following form: NHL.com/contact. Please select the "Privacy" option in the subject line and include your first name, last name, and email address in the body of the email. If you have an NHL.com account, you also may visit the "Email Preferences" tab to limit how we share certain information. You may also contact us as set out in the Contact Us section below.
Access, Delete, or Correct Information and Other Data Subject Rights. You may have certain rights as a data subject under local law. For example, you may have the right to access, update or correct inaccuracies in your personal information; to obtain a copy of personal information in a commonly-used electronic format or restrict some uses of it; or to request the deletion of certain personal information in our custody and control, in each case subject to certain exceptions prescribed by law. If you would like to access, delete, or correct your information or otherwise exercise your rights, please contact us as set out in the Contact Us section below. We may request further information from you to verify your request, such as your account details and, where necessary, copies of government issued identification.
Tailored Advertising. Some of the companies that provide advertising services on our Services may participate in industry-developed programs designed to provide consumers with choices about whether to receive tailored ads that are based on your online activities. To learn more and to opt out of such targeted advertising from participating companies, please visit the websites of the Network Advertising Initiative, the Digital Advertising Alliance, and the Digital Advertising Alliance of Canada. To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt out of each web browser on each device you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt out again. If you opt out, you will still see ads from NHL, but the ads will be less relevant to you and your interests.
We have adopted physical, technical, and administrative safeguards to help protect against theft, loss, misuse, and unauthorized access to or disclosure of the information we collect and receive. However, please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot and do not guarantee or warrant the security of any information you disclose or transmit to our Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information, or any other disclosures out of our control.
Your online access to some of your information may be protected with a password that you select. We strongly recommend that you select a unique password that is difficult to guess and that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).
Our Services do not knowingly collect, use, or disclose personal information from children under the age of 13 or as otherwise defined by local law without prior parental consent, except as permitted by the Children's Online Privacy Protection Act ("COPPA") or other applicable local law.
Some of this information also is considered personal information under Cal. Civ. Code Section 1798.80.
California residents may opt out of having their personally identifiable information shared with third parties for those third parties' direct marketing purposes by contacting us as set out in the Contact Us section below.
Please see the Your Choices section for more information on how to exercise your rights to know and delete personal information. California residents can also exercise rights to know and delete personal information by calling 1-833-977-2095. If you would like to use an authorized agent registered with the California Secretary of State to exercise your California privacy rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We will not charge you different prices or provide different quality of services unless those differences are related to your information simply because you have exercised your California privacy rights. We may offer financial incentives for your participation in contests, sweepstakes, fantasy or interactive games, or other promotions that require the provision of certain information, such as where we provide you an incentive designed to encourage participation in such a promotion.
In addition, California residents who are registered users of the Services and are under the age of 18 are entitled, in accordance with California law, to request and obtain removal of content and information that they themselves post as user content on the Services. You may request such removal by filling out the following form: NHL.com/contact. Please select the "Privacy" option in the subject line and include in the body of the email (i) a statement that you are requesting, in accordance with California law, the removal of user content; (ii) a description of the material you want removed and information reasonably sufficient to permit us to locate the material; and (iii) your first name, last name, email address, mailing address (including city, state, and zip) and year of birth so that we can process your request. Please note that your request does not ensure the complete or comprehensive removal of the material.
Some web browsers may transmit "do not track" signals to the websites and other online services with which the browser communicates. There is no standard that governs what, if anything, websites and online services should do when they receive these signals. We currently do not take action in response to these signals. If and when a standard for responding is established, we may revisit our policy on responding to these signals.
International Transfers of Personal Information
The NHL's headquarters is in the United States, and, regardless of where you use our Services or otherwise provide information to us, your information may be transferred to, maintained, and processed by the NHL, its affiliates, and our operational partners and service providers in the United States. Please note that U.S. privacy laws, regulations, and standards may not be equivalent to the laws in your country of residence and such information may be subject to lawful access by U.S. courts, law enforcement, and governmental authorities. Please be aware that information we obtain as a result of your use of the Services may be collected, transferred, stored, and processed in the United States or another country in accordance with applicable law.
Legal Basis for Processing for EEA Residents
To the extent our activities are subject to international data protection laws that specify limited legal grounds to process your information, the legal bases for our processing activities are to perform our contract(s) with you; to meet our legal obligations; and for our legitimate business purposes, including to improve our operations and Services, detect and prevent fraud, and enforce our Terms of Service. We rely on your consent to send you direct marketing messages about our products, services and promotions and to deliver targeted advertisements to you, both on and off the Services. If you do not provide certain information to us, we may, in some circumstances, be unable to comply with our obligations or provide you with the services that you request. We will tell you about the implications of not providing certain information.
EEA Privacy Rights
Please see the Your Choices section for more information on how to withdraw your consent at any time and your data protection rights. In addition, you may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal information infringes applicable law. Contact details for all EEA Supervisory Authorities can be found here. You may exercise these rights by contacting us as provided in the Contact Us section below.
NHL Enterprises, L.P.
1185 Avenue of the Americas
New York, NY 10036
Our Services use online technologies called "cookies" and "web beacons," as well as other local storage technologies. This section explains what these technologies are and how they may be used.
Cookies and Other Local Storage Technologies
Generally speaking, "cookies" are text files that are placed in your device's browser, and that can be used to help recognize your browser across different web pages, websites, and browsing sessions. Your browser or device may offer settings related to cookies. For example, you may be able to configure your browser not to accept cookies or to notify you when a cookie is being sent. For more information about whether these settings are available, what they do, and how they work, visit your browser or device's help material. If you decide not to accept cookies from us, you may not be able to take advantage of all of the features of the Services.
Cookies are stored on your device or in "local storage." We also use other types of local storage technologies, such as Local Shared Objects (sometimes called "Flash cookies"), in connection with our Services. These technologies are similar to cookies in that they are stored on your device and can be used to maintain information about your activities and preferences.
However, these other local storage technologies may use parts of your device other than your browser, which means you may not be able to control their use using the browser tools and settings you use to control browser cookies. For more information about managing Flash cookies, please visit the Adobe Flash Player website. Your browser's privacy controls may enable you to manage other types of local storage.
Web beacons are small pieces of code placed on Web pages, videos, and in emails that can communicate information about your browser and device to a server. Beacons can be used, among other things, to count the users who visit a Web page or read an email, or to deliver a cookie to the browser of a user viewing a Web page or email.